Our Process

If you’re at this page, you probably are interested in our process.

Is it unique? Probably.

Is it the best out there? There’s a really high probability we are second to none.

But do we care about being unique? Not really.

Why though?

Because, all we care think about is “How can we get the best results for our clients?” and our process is just a byproduct of everything that helps us achieve that outcome.

In that context, our process is dynamic and will continue to stay on the cutting edge.

Now, let’s get into the nitty gritty.

How do you actually get results? The only way is by getting all the components of outbound marketing aligned.

Core Components

1. Getting your message across to prospect (Getting the emails delivered to the inbox)
2. Contacting highly relevant prospects (Prospecting)
3. An impactful message that drives the prospect to take action.

 

Secondary Components

1. Contextual Relevance
2. Personalization
3. Volume
4. Sales Assets (Establish credibility, speed up sales cycle and increase close rate)
5. Online Presence to establish credibility

 

What’s the best channel for achieving this? Well, it depends on the type of business. We primarily focus on email as our channel, and the magic happens when we get all the cold email components aligned.

Why do we focus on email? Simply because, we are great at what we do when it comes to driving outbound results through email. We have all the backend infrastructure built, including custom softwares developed internally to have access to the best data and tools that get the job done for workflows our clients need.

We only work with B2B companies whose target market is active on email. Before extending an invite to work with us, we go through all these essential aspects to ensure there is a mutual fit and that we can deliver something of tangible value to you.

Do we do any cold calling or LinkedIn marketing?
Yes and no. We are doing it for a handful of clients and it’s invite only at the moment. If you’re interested, you can join our wait list to be given priority access when we open up more slots.

Do we use anything outside of email as the channel?
Yes, we have a multiple channel approach that combines a variety of channels including sending physical gifts and letters to prospects. However this is not for everyone, and your customer lifetime value needs to be a minimum of $100k. (Ideally more)

This is also the approach we use for clients who have a really small TAM (Total Addressable Market) Regardless, the lifetime value should be large enough to execute this approach.

I’m interested, how do I get started?

Schedule a call with our team using the link on our contact us page, or reply to our email if you received one from our team.