About Us

Web21x is an outbound marketing company focused on generating you new customers by powering 1 on 1 conversations in the most effective way possible.

Outbound marketing simply means, it’s a one on one conversation. Whether it’s an email, cold call, LinkedIn message or a physical mail – the intended idea is always that it’s a single human communicating with another human.

Having said that, there has been a huge increase in the number of emails received by people which has led to a low conversion rate.

Understandably, prospects are also very suspicious when they receive an email that seems interesting. In other words, the prospect is interested in the claim made on email. But the problem is there are tons of people with similar claims and most of them are fake. Claiming something and being able to deliver are two different things. That’s where the next step is critical. (Missed by 99% people who perform outbound marketing leading to poor results)

More than 50% of prospects who are interested in your offer, visit your website as the next step. They sometimes google you, check on LinkedIn and confirm that they are dealing with someone credible. Let’s be real, no one wants to waste 30 minutes of their time with some fake claim and a dummy website behind which nobody stands.

If you’ve received an email from us and checking our website now, it’s probably because you are going through a similar journey. Else, you’ve already had a discussion with our team, and now performing your due diligence before pulling the final trigger.

All of this becomes very critical in the context of outbound marketing. A referral may not need all these things, because someone they trust already trusts in you. e.g. Your current client “Company A” trusts you, and refers you to “Company B”. Since Company B trusts Company A, and Company A trusts you, Company B would also trust you and pull the trigger. This makes it relatively easier.

That’s not how you approach when you want to get strangers (prospects who are completely cold) to pay you money.

Hence, we have developed our process to build sales assets as needed to convert prospects at each stage of the sales process. It’s also critical to ensure you have a good online presence as part of this. When you have all these things in place, you will not only have a higher lead conversion, but experience an increased sales conversion rate too.

Outbound marketing done right: In 2024, the old methods don’t work anymore. 5 years back, there was a time where you could send an email with a broken website and no social presence and still generate high quality leads. If the same thing is done today, it’s extremely unlikely you’ll experience any good results. But the positive thing is when you take care of all these things, you’ll easily stand out from rest of the emails in your prospect’s inbox leading to higher lead rate in your campaigns.

All our processes are a result of the thousands of experiments done over the last several years and optimized to get the best results. (Best results here refers to getting strangers to pay you money with the least sales cycle possible)

We stay committed to staying on the edge and getting our clients the best results possible despite changes in the outbound marketing landscape.